Blog
How to Create Better Promotional Videos for Keynote Speakers
by Michael Humphrey I like to record my favorite TV series on my DVR. If you are anything like me, you fast-forward through the commercials, which just get in the way of my program. Most people involved with selecting keynote speakers feel the same way when watching...
How to Create a Winning Campaign Marketing Strategy
by Mike Humphrey What’s the most important thing about campaign marketing? Having worked with numerous political campaigns, I have seen vigorous marketing efforts minimized by a misunderstanding of the hierarchy of marketing and the building of a comprehensive...
12 Tips To Making Great Campaign Videos
by Mike Humphrey “Video is Crucial to Political Campaigns” Digital media has made videos a mainstay in campaign marketing. From calls for fundraising, to profiles in leadership, to highlighting issues, videos have become the most popular way for candidates to...
The Customization Myth: Why Most Speakers Can’t Make Changes To Their Speeches
by Mike Humphrey There is a familiar frustration with organizations regarding speakers. You pay them good money to deliver a speech that really means something to your audience, and in turn, your organization. You conduct pre-event phone calls and send packets of info...