These days, I revel in the applause my son Tarun gets when he goes on stage. However, it was not always like this. When I saw him forget his lines and freeze up on the podium at the Economist Ideas Economy Information Summit eight years ago, my heart literally sank. I wanted to rush up and give him a big hug and say “it’s okay son, it wasn’t a big deal, don’t worry about it”. Tarun had worked day and night to be prepared for his first big talk. He memorized every word of a 12-minute long presentation. And then he forgot his lines.
I will never forget the anguish on his face.
Tarun did manage to muddle his way through the talk. The moderator also came to his rescue—knowing that any 23-year old would have difficulty speaking to an audience of 400 business executives and academics at one of the most prestigious conferences in the world.
Tarun’s mistake was that had no notes in his hand and no PowerPoint to remind him of the key points that he wanted to make. He thought this would be like giving a speech in high school—which he had done very well. Believe me, he has used his experience as an Economist Conference speaker to practice relentlessly and is now an awesome speaker!
I too made the same mistakes when I gave my first talks. I underestimated how intimidating it could be to be on a big stage with bright lights shining—and everyone staring at me.
When I think back, I realize that I used to be really lousy at public speaking. I could never captivate the audience. I could never make people pay attention. I doubt anyone would have listened to me even if I paid them money. So I used to avoid this.
That was then. I now speak at major conferences and at universities every week. I can’t keep up with all the speaking requests that I get. And I get big speaking fees! That’s how far I’ve been able to come.
This came with practice and perseverance. Mike Humphrey and I have listed 9 important lessons to improving your speaking, especially for professional keynote speakers.
Don’t try to memorize every line—it is a hopeless cause. Have notes in your hand or use a PowerPoint presentation that highlights the key points that you want to make.
Know your material and rehearse it several times beforehand. Record yourself giving the talk and note what you did right and wrong. Have your friends critique you.
Make it personal. Talk about yourself, what you think about the things you are speaking about, and most importantly—what this means for the audience. This means that you have to know your audience—who they are and what they are interested in. Remember: this is for them—not for you. Don’t do what most academics do—impersonalize the material and repeatedly give the same dry, dull, and boring lecture.
Tell a story. Put the material you are presenting into a perspective that connects the pieces together and is a coherent story. Facts and figures are boring. Explain what they mean in an interesting way. Use examples and anecdotes.
Don’t read your slides. If you use a PowerPoint, just put the highlights on it, or use graphics, photos, or short videos. Have the PowerPoint supplement and substantiate what you are saying and give the audience—and you—a roadmap of what your talk is about. Graphics are better than words.
Be yourself. Relax. Speak to the audience as if you are speaking to a friend. Make eye contact and pause every now and then. It is okay to catch your breath and think. Take a sip of water when you need to. If you feel nervous, tell the audience that. They will only like you more and do all they can to help you through.
Add some humor. No, I don’t mean the corny, canned one-liners that professional speakers use to open their talks, but funny anecdotes and light-hearted comments through your talk. This relaxes and engages the audience and helps you connect.
Don’t hide behind the podium. Be casual, comfortable, and move around a bit. You are there to connect with the audience and engage them—not to recite some facts and figures that they can read in an academic paper or book.
Video record all of your speeches–and watch them. Look for things you can improve. Ask you friends to look for things to improve. If something that you do annoys them, it will most likely annoy everyone. As you get better, your video recordings can also become a great way to promote your speaking services (as long as the video, audio, and venue are of high quality).
About the Author: Michael Humphrey is the Founder of Visual Breakthroughs, providing video production, graphic design, and digital marketing services to keynote speakers. For more than thirty years he has managed and coached world-renown keynote speakers, and is an elected official in New Jersey. Mike provides candidates with personalized training in speech communications, platform development, digital campaigning, marketing, and campaign strategy, and has worked with numerous campaigns ranging from state races to municipal elections. Learn more at www.visualbreakthroughs.com/campaigns.